How to Collect and Analyze Customer Feedback

For any business to succeed, the most important thing is to make sure that the customer is satisfied. If the customer is not happy with the company, then it goes without saying that it cannot thrive. On account of this, it is very important that customer feedback is collected from time to time in other to understand the customer’s pulse. For example, at GLOBAL TREE FEEDBACK from customers is solicited through various means and is analyzed for inputs. We take a look at a few ways in which companies can collect feedback from customers.

How to Collect and Analyze Customer Feedback

Best Ways to Collect Customer Feedback.

One of the most important, things for a company is to be sure to set the rationale for seeking feedback from your customers. Once you know the reason for seeking feedback, whether it is to understand the popularity of a product or the demographic profile of the consumer, you can collect the data in one of the following ways.

1. Through Sending Emails

One way in which you can get your consumers to give feedback is by sending emails asking them directly for their opinion. At Global Tree, feedback from customers is often solicited through periodical emails sent out by the company. One of the best ways to frame an email is to keep it precise, clear, and concise. The mail should ask the questions that the company seeks answers for, directly without any rambling. Remember not to turn this mail into an advertorial for the company.

2. Set up Surveys

One useful way in which one can collect customer feedback is through setting up surveys online for the company. You can use various resources such as Google forms to set up the survey and get feedback for the company. Use different forms of survey such as short form and long form surveys to get the desired feedback from the customers.

3. Customer Interviews

Reaching out to customer directly can be the most effective ways to gather feedback. Whenever possible get your customer to talk to you directly and get their opinion on your products. This can help you to gather data that could have slipped through the gaps in other forms of data collection

4. Reach Out Through Social Media

The recent increasing trend of social media has proven to be the best resource for getting feedback from customers. You can actively, ask for comments from the customer or listen in on the comments section on your products. You can opt for conducting online polls through social media sites such as Facebook etc.

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Consumer Feedback Can Be an Important Source of Information

How to Differentiate Between Genuine and Fake Reviews

Best Tips for Collecting and Utilizing Consumer Feedback

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How to Differentiate Between Genuine and Fake Reviews

In this age of the internet, we can find a lot of information about almost any product or service on the web. This helps us tremendously to decide before hand whether or not we would like to purchase the product. Apart from the details, pricing, and features of the product, we can also come to know about the opinion of the other buyers – whether the product is worth the cost? Is it durable?  Is the quality good? In case of services too, we can learn about the experience of other buyers – was the service too costly or value for money? How is customer interaction? What is the quality of service and turnaround time? These and many other details can be seen through the reviews left by other customers on the web. However one thing to consider is that, with customers relying on reviews, a few unscrupulous manufacturers and service providers are resorting to paying money to have fake positive reviews written about the product or service. So how do you distinguish between reviews that are fake and those that are genuine? Read on

How to Differentiate Between Genuine and Fake Reviews

Tips To Identify Fake Reviews

The Quality of Writing Will Be Top Notch

This won’t always be true, sometimes GLOBAL TREE REVIEWS are written by university students who are happy with the service and have an excellent grasp on language, but in many cases it will be. A layperson who uses a product and loves it is more likely to write the review in a causal manner and not like an SAT essay writing assignment. On the other hand, a paid writer who after all is being paid for his writing skills is more likely to write at his best

The Post Will Lengthier Than Average

Face it – you used this beautiful night cream and you loved it, and want to share its benefits with the whole world – kind hearted soul that you are! – well you are most likely to quickly jot down a point or two and not write a whole page of paeans to it, for example most Global Tree reviews are shorter than a few lines. On the other hand a writer hired to write fake reviews is often paid on the basis of x cents per word, which gives them an incentive to make the reviews longer

The Post Will Be Gushing and Effusive

If you come across a review that sounds like an advertisement, then it’s probably a fake review. The review will gush over all the wonderful features in great detail and also list all the advantages of using the product.  If that’s the case with the review you are reading then you can almost certainly be sure it’s fake.

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Best Tips for Collecting and Utilizing Consumer Feedback

Customer feedback is extremely useful for companies and brands. It helps to improve the understanding of customers, thereby enabling you to improve your product or service. Though a number of companies like Global Tree, feedback is an essential part of the decision making process, many companies do not understand the importance of feedback and do not actively seek it. Moreover many who do actually do not know how to collect feedback from consumers. We provide the best tips for collecting and utilizing feedback from consumers.

Best Tips for Collecting and Utilizing Consumer Feedback

Tips for Collecting Consumer Feedback

The most important and first step to creating consumer satisfaction is collecting feedback from consumers to understand what exactly the average customer for your company wants. We provide important tips for designing the best feedback form for your customers

1. Keep the Form Uncluttered

The consumer feedback form should have a lot of white space, to make it look more appealing and uncluttered. A cluttered form can turn away your consumers as they may think it will be time-consuming. At Global Tree, feedback forms are easy to read and follow as well as free of clutter.

2. Keep Clear and Easy To Understand Label

Make sure that your consumer can understand clearly how to fill the form.  It is best to name each label clearly, and keep the label beside the field corresponding to it, to ensure that the time taken to fill the form can come down. Keeping the label away from the field can make the consumer spend a lot of time to fill the form.

3. Keep All Fields Optional

One way to entice your consumers to fill your feedback form, is to keep your fields optional. You should make it easy for your customers to provide the feedback. If they do not want to provide any information it is best to let them have their way, so that they at least fill the other part of the feedback form.

4. Keep a Logical Order in the Form

It is important to mark the fields in the form in a logical manner. This will help consumers who use a laptop or mobile device for filling out the form by tabbing from the one field to another. This is a small but significant detail that can make a lot of difference to your consumer feedback form.

5. Keep Your Feedback Compatible with Smart Phones

You should make sure that the form can be viewed and filled just as easily if the consumer is working from his mobile form. You should use the right software and web designing that allows your form to be resized correctly for consumers who are filling it.

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